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George at Asda rescues a challenging show
Dec '10
The Chairman and Trustees of Graduate Fashion Week are delighted to announce George at Asda as the event's new title sponsor for 2011 (5-8 June) at Earls Court Exhibition Centre. The announcement comes as Graduate Fashion Week prepares to celebrate its 20th anniversary and George celebrates its 21st birthday.

Fiona Lambert, Brand Director at George, who has been a member of the GFW Mentoring Panel for the past 2 years, commented “Despite the tough economy, we felt we should pull out all the stops to come forward and support our young graduates. These students are the emerging designers of tomorrow and I am delighted that we are able to support their future careers, and that they will still able to showcase their collections in London next June.

“George has always been passionate about fashion, but we are also passionate about educating young talent about the incredibly diverse array of career opportunities that exist in this fantastic industry. Not everyone can be a designer – but if you are fashion savvy and industry aware, you could make a brilliant buyer, merchandiser or marketeer. There are so many routes in, and so many career paths – with lots of opportunities outside of London, throughout the UK. We also want to open the minds of students to consider the possibilities of working for big brands like George, particularly in this difficult climate. The experience and knowledge you can obtain is invaluable.”

June Barker Managing Director at GFW said “In the current economic climate, it has been an extremely challenging time for GFW to secure a new title sponsor, and we are delighted that George at Asda has come to our rescue. We have enjoyed 10 fantastic years with high street sponsors River Island and Top Shop and are really looking forward to working with George in the coming months to deliver another exciting event!”

With 20 years spent at the forefront of promoting creativity, Graduate Fashion Week has solidified its position as the industry's looking glass and the greatest showcase of young, up and coming fashion talent in the world. Each year the event celebrates the work of more than 1,000 of the finest BA Degree fashion students from 65 member universities across the UK and overseas, for the biggest showcase of young talent in the world.

Attracting some of the industry's biggest players and most influential international commentators, Graduate Fashion Week is a firm fixture in the diaries of those in the know. GFW Chairman Terry Mansfield, CBE commented; “We are delighted to welcome George at Asda as our new title sponsor. This event is such a creative melting pot and the starting point for the future of British creators. Our graduates go on to work in all levels of the industry from international design studios to the high street.”

Graduate Fashion Week

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