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Hong Kong Fashion Week, World Boutique open for business
Jan '11
Top international fashion talent and around 2,000 exhibitors are on hand for Asia's largest fashion fair, the Hong Kong Trade Development Council - HKTDC Hong Kong Fashion Week for Fall/Winter, and Hong Kong Trade Development Council - HKTDC World Boutique, Hong Kong, which opened today and continue through 20 January at the Hong Kong Convention and Exhibition Centre.

Event highlights include the Hong Kong Fashion Extravaganza, which takes place this evening. The exclusive gala presentation of fashion and lifestyle features four internationally renowned fashion designers showcasing their latest collections at the show.

Fashion Extravaganza Designers
Japan's Keita Maruyama is acclaimed for his sophisticated, romantic look and his modern take on traditional Japanese motifs. Korean designer Doii Lee worked with John Galliano and Kenzo before branching out on her own with her architectural silhouettes and innovative prints. The Chinese mainland's Alex Wang brings a contemporary, luxurious look to his designs, which often incorporate beading and embroidery. And Barney Cheng, one of Hong Kong's top designers, is renowned for his blend of simplicity and opulence, executed with precise tailoring.

Young Designers Contest
Tomorrow, the spotlight will shine on the next generation of Hong Kong design talent, with the Hong Kong Young Fashion Designers' Contest 2011. This year, Martine Sitbon, Creative Director of Rue du Mail, will be the VIP judge. She will join Chief Judge Vincent Fang, Chairman of the HKTDC Garment Advisory Committee, and Hong Kong designers Bonita Cheung and Martin Lee.

The contest will honour winners for Casual & Jeans-wear, Contemporary Day-wear and Party & Evening-wear. The Overall Winner will receive a one-month internship at Rue du Mail in Paris. Winning designs will be on display at the Hall 1 Concourse during the fair period. At the 18 January event, four past winners of the competition – Billy Leung, Kevin Ng, Harrison Wong and Mountain Yam – will showcase their latest work in a fashion parade organised under the theme “Phantom Play.”

Fashion Week and World Boutique
The two fairs together welcome exhibitors from 28 countries and regions, solidifying Hong Kong's status as Asia's trendsetting hub thanks to support from fashion designers and brands from around the world.

Fashion Week, the second-largest event of its kind in the world, turns 42 this year. The fair is divided into 11 theme zones, including an expanded Emporium de Mode to accommodate additional fashion collections.

Fashion Gallery, the largest theme zone in Fashion Week, features collections of high quality and outstanding design from more than 280 exhibitors. The World of Fashion Accessories presents a mix of accessories, including hats, shoes, handbags, gloves and costume jewellery. Other specialised areas include Garment Mart, Intimate Wear, Infant & Children's Wear, Bridal & Evening Wear, Fabrics & Yarn, Sewing Supplies, Trade Services and Testing, and Certification & Inspection.

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