Home / Knowledge / News / Fashion / Three Canadian personalities promote 'I am JACOB'
Three Canadian personalities promote 'I am JACOB'
Feb '11
JACOB, the Montreal-based women's fashion retailer, is launching its spring campaign in its 100 JACOB stores across the country highlighting three personalities who endorse the brand: Snowboarder Kimiko Zakreski, Social Media Author and Strategist Amber Mac and Actress Karine Vanasse. It is the first time in JACOB's 33 year history that it is joining forces with well-known Canadians.

"Kimiko, Amber and Karine perfectly reflect our brand as well as the passionate and determined young professional who shops at JACOB," explains Cristelle Basmaji, spokesperson and daughter of JACOB's founders. "We chose brilliant and accomplished women from different fields who live in various parts of the country to represent the brand."


This spring, Canadian consumers will rediscover the JACOB they have known and cherished for over 30 years. Beyond the black and white photos which have always distinguished the brand, the campaign photos truly capture the emotions of these women who prove, through their expressions, just how confident they are. This season, the campaign's taglines strongly communicate JACOB's values as well as the personalities of this season's brand ambassadors: "Smart, determined, magnetic... I am JACOB". "Witty, bold, vibrant... I am JACOB".

"For me, the JACOB brand conveys strength, optimism and drive," explains Amber Mac, Social Media Author and Strategist. "I was excited to be part of this campaign because I feel that the brand's values reflect my personality and ambitions as a business woman."

I wear JACOB

"I jumped at the opportunity to be part of this campaign, especially because JACOB is a Canadian brand," exclaims Snowboarder Kimiko Zakreski. "At this stage in my life, I'm looking for high quality investment pieces that I can hold onto for a long time; that's exactly what I've found at JACOB for more than 10 years now."

JACOB's spring 2011 collections are modern and timeless; they display the perfect balance between reinvented classics and items inspired by the season's key trends with a quality unique to JACOB ensuring a long lifespan in the wardrobe of thousands of women.

I accept to not be retouched

On September 1, 2010, JACOB became the first women's fashion retailer in Canada to publicly commit to no longer digitally alter the body shape of its models. JACOB also became one of the first companies to sign the Quebec Charter for a Healthy and Diverse Body Image. Karine Vanasse, Kimiko Zakreski and Amber Mac have all agreed to not be retouched in the campaign's photos in order to allow JACOB to maintain its important commitment.

JACOB, a lifestyle

Recognised as a leader on the Canadian women's apparel market for more than 30 years, JACOB is committed to creating smart fashion that highlights the individual beauty of every woman. JACOB offers quality clothing, lingerie, accessories and beauty products at affordable prices under the JACOB and JACOB Lingerie banners. By pairing trendier pieces with reinvented classics, JACOB enables the professional woman to put together a wardrobe tailored to her multi-faceted lifestyle. Based in Montreal, this family-run company has over 130 stores and close to 2,000 employees across Canada.

Boutique JACOB Inc

Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search