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Giorgio Armani to launch giorgioarmanibeauty.com

10
Dec '05
Leading fashion and luxury goods designer in the world, Giorgio Armani announced that Giorgio Armani Parfums and Cosmetics will be launched online through their new website . This global launch demonstrates Armani's commitment to embrace fashion and beauty within the online sphere.

It is the first time that the entire collection of fragrances and cosmetics from the Giorgio Armani group will be shown together for the global internet to see. As well, E-commerce will be available for the full collection of Giorgio Armani fragrances and cosmetics to ship within the United States. The online setting captures the same beauty and elegance of a physical retail store.

The site offers exciting new design elements and enhanced selection guides as well as other features unique in the beauty ecommerce arena, while allowing anyone with an internet connection in the U.S. to purchase the full range of fragrances and cosmetics. Previously, Giorgio Armani cosmetics were only available at a limited number of physical retail locations around the country.

One of the new features is the Giorgio Armani Beauty Bar. The Beauty Bar allows consumers to see all products on a beauty counter displayed in front of them, as if they were in a physical store. A quick scroll automatically takes the client to the product group of their choice for fast and easy selection.

Customers can also quickly and accurately view and select the individual shades of their favorite products. Giorgio Armani Beauty offers shoppers more than the traditional swatch of color on a palette background. With lipsticks, for example, once a shade is selected, consumers can see the color applied to the lips of a model on the web page in real-time. Consumers can click through the colors to find the shade that is just right for them.


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