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Betsey Johnson introduces home line with WestPoint

10
Dec '05

Nation's premier home fashions maker and marketer WestPoint Home Inc announced the signing of a license with noted New York fashion designer Betsey Johnson for production of a full line of bedding and bath home fashions under the Betsey Johnson brand.

"This is a very exciting alliance for WestPoint Home," said CEO Joseph Pennacchio. "Betsey Johnson is an iconic figure in fashion, known for clothes that are eclectic, hip and savvy."

"Her unique interpretation of design that's exuberant, embellished and over-the-top has kept her on the cutting edge of design since the '60s. She's noted especially for her ability to change with the times while remaining true to her own design concepts."

Betsey Johnson has been fascinated with interior design and has extensively decorated her homes in New York City, East Hampton, and Mexico. In recent years, Betsey restored two private villas in Mexico, dubbed Betseyville and Villa Betsey, which are operating as unique getaway destinations.

Her approach to Betseyville decor was featured in the April 2005 issue of InStyle Home magazine. Other features include her East Hampton home in Celebrity Living and NYC home in Metropolitan Home. Her combined apparel and home design interests have resulted in a total lifestyle approach.

The Betsey Johnson trademark look is sexy silhouettes, flowing fabrics, whimsical detailing and excellent fit. Her apparel and accessories are sold in better department and specialty stores, as well as her own stores, throughout the nation and in Europe and Japan.

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