Home / Knowledge / News / Fashion / MANGO and NOT JUST A LABEL launch 'EL BOTÓN' 2011
Feb '11
MANGO, Spain's most international designer fashion brand, launches the fourth edition of the El Botón-MANGO Fashion Awards, an event which aims to promote the international projection of new fashion talent. Participants will have the opportunity to present their collections before a prestigious jury and compete for 300,000 euros in prize money, the largest sum offered to date in a competition of this type.

February 2011: Media presentation of the 4th edition of MANGO Fashion Awards.
15 February 2011 – 31 July 2011: Registration period.
30 September 2011: Selection of the final 50 candidates by the MANGO Committee.
15 October 2011: Announcement of the 10 finalists and awarding of €18,000 gross to each one.
March 2012 : Awards Ceremony and presentation of the shortlisted collections

The new registration period will commence on 15 February and designers will have until the end of July to present their applications. In mid-November, the jury, made up of representatives of MANGO and five prestigious international design schools (Central Saint Martins School of Art and Design, London; Institut Français de la Mode, Paris; Istituto Marangoni, Milan; Royal Academy of Fine Arts, Antwerp; and l'Escola Superior de Disseny, Barcelona), will select the 10 finalists from all the applications presented.

NOT JUST A LABEL is delighted to introduce a new collaboration with iconic Spanish brand, MANGO. For this year's 'El Botón' - MANGO Fashion Awards (MFA), the two fashion staples have teamed up to help young designers build their collections and gain recognition for their hard work. NOT JUST A LABEL (NJAL), the leading global directory for emerging fashion designers, will direct the participants and offer its support by being the liaison between MFA and the designers. By helping them gain exposure, NJAL will supervise the competitors, as one designer is chosen to receive the internationally renowned and ample prize by a prestigious panel.

In the previous editions, the jury of the El Botón-MANGO Fashion Awards had three outstanding chairmen, the acclaimed designers Valentino, Oscar de la Renta and Jean Paul Gaultier. They were given the task of handing over awards to the Belgian duo of Sandrina Fasoli and Michaël Marson, winners of the first edition, the South Korean Lee Jean Youn, the winner of the second edition, and the Belgian of Israeli origin, Helena Lumelsky, last year's outstanding winner.

Following on from the success of the previous editions, the El Botón-MANGO Fashion Awards has achieved an excellent reputation and major recognition within the industry, particularly among new fashion designers. MANGO is therefore continuing to position itself as a creative brand which is committed to design and young fashion talent, by helping them realise their dreams.


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