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Gottschalks' key merchandising areas perform well in Nov
12 Dec '05
2 min read
Clothing, fragrances, jewelry, and online wedding gift registry company Gottschalks Inc announced that same store sales for the month of November 2005 increased 0.5 percent from the prior year.
Total sales for the month increased 1.8 percent to $62.5 million from $61.4 million in November 2004. On a year-to-date basis, same store sales increased 0.6 percent from the comparable period of fiscal 2004. Total sales on a year-to-date basis increased 1.6 percent to $509.6 million compared to $501.6 million in the same period of fiscal 2004.
Jim Famalette, President and Chief Executive Officer of Gottschalks, said, “Same store sales growth for November was below original expectations, primarily due to softness in the home division excluding furniture and cold wear merchandise not performing as well as we had anticipated. However, key-merchandising areas continued to perform well, with the best areas for the month being better sportswear, special sizes, accessories and shoes.”
“Company experienced an increase in sales in stores the Friday after Thanksgiving, which was successfully driven by “100 great items campaign.” The weather shifted towards the end of the Thanksgiving weekend to colder temperatures, and saw an immediate upswing in stores' performance. Company expects positive sales trends in December and a strong finish to the holiday selling season.”
Gottschalks is a regional department store chain, currently operating 64 department stores and 6 specialty apparel stores in six western states, including California (39), Washington (12), Alaska (6), Oregon (3), Nevada (2) and Idaho (2). Gottschalks offers better to moderate brand-name fashion apparel, cosmetics, shoes, accessories and home merchandise.
Total sales for the month increased 1.8 percent to $62.5 million from $61.4 million in November 2004. On a year-to-date basis, same store sales increased 0.6 percent from the comparable period of fiscal 2004. Total sales on a year-to-date basis increased 1.6 percent to $509.6 million compared to $501.6 million in the same period of fiscal 2004.
Jim Famalette, President and Chief Executive Officer of Gottschalks, said, “Same store sales growth for November was below original expectations, primarily due to softness in the home division excluding furniture and cold wear merchandise not performing as well as we had anticipated. However, key-merchandising areas continued to perform well, with the best areas for the month being better sportswear, special sizes, accessories and shoes.”
“Company experienced an increase in sales in stores the Friday after Thanksgiving, which was successfully driven by “100 great items campaign.” The weather shifted towards the end of the Thanksgiving weekend to colder temperatures, and saw an immediate upswing in stores' performance. Company expects positive sales trends in December and a strong finish to the holiday selling season.”
Gottschalks is a regional department store chain, currently operating 64 department stores and 6 specialty apparel stores in six western states, including California (39), Washington (12), Alaska (6), Oregon (3), Nevada (2) and Idaho (2). Gottschalks offers better to moderate brand-name fashion apparel, cosmetics, shoes, accessories and home merchandise.
Gottschalks Inc
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