Home / Knowledge / News / Fashion / Designers reach broader audiences through digital technology
Designers reach broader audiences through digital technology
18
Feb '11
This London Fashion Week, starting 18th February 2011, the British Fashion Council (BFC) brings fashion to broader audiences in London, giving commuters, shoppers and tourists the opportunity to see the latest from the shows. There will be daily video highlights on the screens in the underground with highlights from the London Fashion Week twitter feed, plus an outdoor LED screen in the courtyard at Somerset House showing daily highlights and live streaming of the shows.

The Burberry Prorsum show will be live streamed on the famous Landmark 32m digital screen at Piccadilly Circus, 4pm, Monday 21st February – a first for any brand.

Activity on the Underground is courtesy of CBS Outdoor UK and Glaceau Vitaminwater, the Piccadilly Circus Live Streaming is a partnership with Glaceau Vitaminwater. The opportunity to live stream the shows from the BFC show venue has been in part supported by the London Development Agency with Topshop also live streaming from their venue.

In 2009 the British Fashion Council launched its digital innovation strategy which positions London as a leader in fashion showcasing, embracing technology to show catwalk shows online to a global audience. This season 37 shows will be live streamed, 27 from the BFC show venue at Somerset House, 9 courtesy of Topshop from their official venue Old Billingsgate Market and Burberry who will be live streaming their show online to over 150 countries and directly at 40 live events across the globe.

Also new this season is the London Fashion Week mobile tag which brings you real-time show and event updates and the latest London Fashion Week news. This has been created using Microsoft Tag technology.

The BFC's digital innovation strategy aims to harness technology and creativity to promote British designers to global audiences.

A digital committee featuring Caroline Rush, CEO, British Fashion Council; Clara Mercer, Marketing Manager, British Fashion Council; Ben Hammersley, Editor-at-Large, Wired & Founder of Dangerous Precedent; Daniel Marks, Director, The Communications Store; Graham Fink, Creative Director, M&C Saatchi; Imran Amed, The Business of Fashion; James Grant, CEO, Starworks; Jane Boardman, CEO, Talk PR; Jason Knight and Sojin Lee was established in 2010 to inform and develop the BFC's digital offering. In 2010 a British Fashion Award for Digital Innovation was introduced to mark our commitment to digital innovation in fashion marketing and to recognise the brand that has pioneered digital initiatives: the winner was Burberry.

London Fashion Week


Must ReadView All

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

French jute, natural fibre team to visit India, Bangladesh

Textiles | On 21st Sep 2018

French jute, natural fibre team to visit India, Bangladesh

Business France, the French trade and investment commission, will...

Gujarat power loom weavers not to file GST returns: FOGWA

Textiles | On 21st Sep 2018

Gujarat power loom weavers not to file GST returns: FOGWA

The Federation of Gujarat Weavers Association (FOGWA) recently took a ...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search