Interviews
California - true denim hub since origin
12 Dec '05
3 min read
Premium denim has become a must in every woman's wardrobe today.
Where New York and Europe were seen as fashion hubs, premium denim has made California look hip and trendy too!
These denims are casual as well as classy; trendy, boosted by Hollywood celebs to make California, the jeans capital of the world.
Incidently, California gave birth to the 'blue jeans'.
In 1873, Levi Strauss head quartered at San Francisco, manufactured and sold the first pair as a sturdy work pants for men, here itself.
The Bay Area is also home to the Gap, a retailer that had its start selling jeans back in 1969.
Premium denims claim their origins in handcrafted detailing combined with the latest design technology that miraculously transform the wearer's body.
Skin tight fits lift sagging posterior, erase hulking hips and lengthen the legs.
Some other patterns boast to be perfect to slenderize thick thigh, reduce round bottom, flatten the tummy or tighten the waists for an ultra-curvy silhouette.
High quality fabric is usually imported from Italy and Japan to make these jeans.
They have special embellishments such as colorful stitching, gold and silver-plated hardware, unique finishes and intricately designed, strategically placed back pockets.
For a good measure, Victoria Beckham's Rock & Republic jeans collection features crystal-encrusted royal crowns on the back pockets.
Generally, most of the jeans are priced between $100-500.
Where New York and Europe were seen as fashion hubs, premium denim has made California look hip and trendy too!
These denims are casual as well as classy; trendy, boosted by Hollywood celebs to make California, the jeans capital of the world.
Incidently, California gave birth to the 'blue jeans'.
In 1873, Levi Strauss head quartered at San Francisco, manufactured and sold the first pair as a sturdy work pants for men, here itself.
The Bay Area is also home to the Gap, a retailer that had its start selling jeans back in 1969.
Premium denims claim their origins in handcrafted detailing combined with the latest design technology that miraculously transform the wearer's body.
Skin tight fits lift sagging posterior, erase hulking hips and lengthen the legs.
Some other patterns boast to be perfect to slenderize thick thigh, reduce round bottom, flatten the tummy or tighten the waists for an ultra-curvy silhouette.
High quality fabric is usually imported from Italy and Japan to make these jeans.
They have special embellishments such as colorful stitching, gold and silver-plated hardware, unique finishes and intricately designed, strategically placed back pockets.
For a good measure, Victoria Beckham's Rock & Republic jeans collection features crystal-encrusted royal crowns on the back pockets.
Generally, most of the jeans are priced between $100-500.
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