California - true denim hub since origin

12 Dec '05

3 min read

This line expected to hit the stores just before Christmas cost around $300.

Nearly all the hottest brands in premium denim -- 7 for All Mankind, Antik, Chip & Pepper, Citizens of Humanity, Paper Denim & Cloth, Rock & Republic and True Religion, -- are manufactured in Southern California and have a loyal Hollywood following.

Mik Serfontaine, a Los Angeles-based denim designer says that denim is west-coast thing where the taste is unique.

Her line includes a 'Made in California' label, which was spotted on celebrities like Britney Spears and Beyoncé and many others.

She adds that celebrities are very significant, as people desire to wear and own what they do.

Jeans today has evolved into a fashion item with an anticipated $6.76 billion business.

Premium denim caters to the estimated five percent of overall market.

This fall, Zac Posen teamed with 7 for All Mankind to create an exclusive ``super premium'' jean collection for Neiman Marcus. High - end product includes embroidery, tassels, and antique pewter rivets and is priced between $450 - $995.

Prada, Valentino, Chanel, Marc Jacobs, Imitation of Christ and Dolce & Gabbana were among the other designers who included jeans in their spring 2006 collections.

Cleaner-cut, less-distressed styles with slightly higher rises are also predicted to do well in the coming season.

Overall, the jeans are made attractive because of their perfect styling and fits that enhances the curvy figure of a woman's body.

Women are going for better washes, better finishes and most of all better styles and fits.

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