Promising growth of watches & clocks, washing m/cs
12 Dec '05
2 min read
Competition has forced companies to offer efficient after sales service and support and this, in turn, has swayed customer preference for branded products.
Rural India, which accounts for nearly 70% of the total number of households, offers plenty of scope and opportunities for the white goods industry.
The urban consumer durable market for products including TV is growing annually by 7 to 10 percent whereas the rural market is zooming ahead at around 25 percent annually.
Reduction in import duties may significantly lower prices of products such as microwave ovens, whose market size is quite small in India. Otherwise, local manufacturing will continue to stay competitive.
At the same time, there will be some positive benefits in the form of reduction in input costs.
Washing machines and refrigerators will also benefit from lower input costs, indicates the survey.
Federation of Indian Chambers of Commerce and Industry (FICCI)