Coldwater Creek Inc plans to expand its legacy

13 Dec '05

3 min read

Based on positive response to this concept from focus groups comprised of both customers and non-customers, the company has learned there is a strong familiarity with the Coldwater Creek name, as well as a broad consensus that the brand is well-suited to provide this new service.

"Company believe the day spa concept creates excellent potential for us to cross-market Coldwater Creek retail stores and Coldwater Creek Spa to increase traffic for both concepts and generate transactions in both directions,"

Pence added. "Additionally, the high-profile inclusion of apparel from Sport assortment will provide an excellent merchandising synergy, as well as potential for further expanding this part of collection."

Coldwater Creek caters to females ages 35-60, with average household income in excess of $75,000. The company currently has 174 retail store locations, with the opportunity to grow its national store base to 450-500 over the next several years.

The company has a customer e-mail list of more than 2.6 million addresses and will send out approximately 110 million catalogs in fiscal 2005.

Coldwater Creek is an integrated multi-sales channel retailer of women's apparel, jewelry, footwear, gift items and accessories through a growing number of full-line retail stores located across the country.

Coldwater Creek Inc

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