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Solid roster of regular visitors at Made in France by Fatex

06 Apr '11
5 min read

Satisfied, yet cautious exhibitors

Even if MADE IN FRANCE by fatex remains an ideal platform for meetings, exchanges and industry contacts, order books did appear to be filling up, some exhibitors even spoke of production increases of 5 to 10%.

The good health of the luxury industry might cause us to imagine an end to the crisis. However caution is vital and far from euphoric since exhibitors anticipate the effect of the Japanese earthquake on French exports. Japan is a key importer of Made in France luxury and creation. A reduction of the major luxury houses' exports to this country will have an impact on production. Exhibitors appeared aware of the need to develop a Made in France image for export globally and the fair made customers conscious of the importance of protecting French workmanship. Generally, new exhibitors who offered quality clothing, accessories and embroidery seemed satisfied with the new Paris contacts they made at the fair.

New names will thus complete their already-established roster of designer clients. We noted a 12% increase in attendance by high-end brands and well-known designers, confirming MADE IN FRANCE by fatex' ultra-professional attraction.

Conference

Eric Besson, France's Minister of Industry, on an official visit, spoke in a conference organized by the UFIH, GFF and DGCIS of his ministry's ongoing projects to accompany French manufacturers.

The minister took another look at projects supported by his ministry, financed to a total of one million euros. The projects are generally based on reinforcing relations with sub-contractors for strategic repositioning or helping manufacturers set up both strategic and marketing approaches to optimize their capacities for innovation. The minister announced the launch of a program destined to aid the propositions expressed by Yves Jego in favor of “Made in France”.

A double consultation will take place, on one hand with professional federations for a national label indicating the origin of products sold in the EU and, on the other hand, with manufacturers to create protected geographic zones in the EU. These actions will supplement the system set up in 2010 when a charter of good practices was published and signed by federations representing both order-givers and sub-contractors. The first assessment of this system will be presented in July.

The results of the Sociovision (strategy marketing and innovation) and Lean Habillement surveys, with prospective ideas for the sector in the context of Made in France were also unveiled during the round-table discussion which discussed new ideas for optimistically tackling the next few years.

Made in France by fatex 2011

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