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LJ Intl inks agreement for China Enzo Ferrari car race
17 Dec '05
3 min read
The branded racing vehicle is part of a LJI's strategy to raise the profile of its ENZO stores in China as the chain continues to expand. The association with Ferrari racing is further designed to link ENZO's upscale jewelry line with other interests of China's fast-growing population of affluent consumers.
As announced earlier this month, LJI expects its ENZO jewelry chain to be the largest foreign-branded jewelry store in China. The division expects to generate revenues of at least $2 million this year, with revenues projected to reach $40 million in 2008 with at least 100 stores in operation.
LJ International Inc (LJI), based in Hong Kong and the U.S., is engaged in designing, branding, marketing and distributing a full range of jewelry. It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service.
LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through its ENZO stores and e-shopping sites.
Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets.
As announced earlier this month, LJI expects its ENZO jewelry chain to be the largest foreign-branded jewelry store in China. The division expects to generate revenues of at least $2 million this year, with revenues projected to reach $40 million in 2008 with at least 100 stores in operation.
LJ International Inc (LJI), based in Hong Kong and the U.S., is engaged in designing, branding, marketing and distributing a full range of jewelry. It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service.
LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through its ENZO stores and e-shopping sites.
Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets.
LJ International Inc
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