Home / Knowledge / News / Fashion / Denim price wars on cards?

Denim price wars on cards?

Dec '05
Have denim price-wars come home to roost? With Arvind Mills, the largest denim maker in the country, focusing hard on the domestic market, local players have already started gearing up for a possible price war.

Also, significant addition to denim capacity in the country in past six months is expected to lead to prices remaining subdued in the domestic market in days to come.

Executives at Arvind say the company is selling more in the domestic market today since its exports have been hit in the previous as well as current quarter. Denim exports of Arvind, which also supplies a wide range of products to many international brands, were down by 10% in the previous as well as current quarters.

More, the capacity utilisation is down to 85% from 92% in the corresponding period last year. And worse, the trend is likely to continue for a couple of more months.

“We are focusing on the domestic market,” Jayesh Shah, director and CFO of Arvind Mills told ET on Monday. Arvind has been doing good in the domestic market. Strong players in the domestic market like Aarvee Denims and Exports have already started gearing up for the challenge.

“Our products have achieved a strong comfort level with our clients. Still, we can foresee competition getting fiercer and prices coming under pressure. But we are prepared for it,” Vinod Arora, chairman & managing director Aarvee told ET.

According to Mr Arora, apart from increased competition in the domestic market, the large scale capacity expansion would also result in a glut in the market. Industry estimates suggest the total denim capacity in the country is set to grow at 65-70% to touch 500 million meters per annum by next year end from the current 300 million metre capacity.

While the growth in denim demand is a modest 6-7% in international market and a little over 10% in the domestic market. Other domestic players admit that coming days would be extremely competitive.

The Economics Times

Must ReadView All

Pic: Akosombo Textiles

Textiles | On 6th Jul 2020

Ghana gets private investment to revive Akosombo Textiles

The Ghanian government has secured private sector investment to...

Pic: Shutterstock

E-commerce | On 6th Jul 2020

China's e-com transactions exceed 34 trillion yuan in 2019

China led the world e-commerce space in 2019, employing around 51.26...

Pic: Beyond Leather Materials,

Textiles | On 6th Jul 2020

Danish company generates €1.1 M for plant-based leather

Beyond Leather Materials, a company that produces plant based,...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Priyanka Salot,

Priyanka Salot

The Sleep Company was established to upgrade the sleep quality of every...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search