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Prêt by Manish Arora & Narendra Kumar to hit fashion market

May '11
DEBENHAMS, the premium global department store, has had a long standing tradition of collaborating with internationally acclaimed designers, retailing exclusive creations from leading names like Jasper Conran, John Rocha, Betty Jackson Black, H! by Henry Holland, and Ben De Lisi since 1993.

Bringing this revolutionary concept to India for the first time, DEBENHAMS has recently announced its association with the celebrated Indian designers MANISH ARORA and NARENDRA KUMAR to retail an exclusive line of fine clothing options at ready to wear prices, making prêt lines readily accessible for the Indian customers.

Manish Arora at Debenhams
Inspired by Manish's recently showcased SS collection at the Paris Fashion Week, the Manish Arora at Debenhams Collection comprises of funky T-shirts, psychedelic print tights, high waist hot pants, flowing kaftans and bright summer dresses in the signature Manish Arora riot of innovative silhouettes, unconventional prints, striking colors and quirky embellishments. Eccentricity gets a fashionable makeover with this exceptional collection, portraying the uninhibited, adventurous young women of today.

Talking about his association with Debenhams, Manish Arora says, “I am very excited to be associated with Debenhams and greatly appreciate this new relationship. I also look forward to us doing great business together.”

Narendra Kumar at Debenhams
Consisting of mix and matches co-ordinates, soft jersey dresses, billowy cotton silk shirts & blouses, printed leggings, cropped trousers, linen jackets and elegant summer accessories, the Narendra Kumar At Debenhams caters to the modern Indian woman, encapsulating her essence of a well-travelled, intellectual and style conscious global citizen.

In the words of Narendra Kumar, “It is a great honour to collaborate with Debenhams, an International Brand of great repute. Our exclusive women's wear line for Debenhams comprises of elegant day and loungewear in predominately clean-silhouettes, with a strong accent on exclusively designed signature prints based on Indian motifs.”

Enthusiastic about the association, Mr. Aditya Nadkarni, Business Head-Debenhams, opines “Manish Arora and Narendra Kumar have international design sensibilities and are masters in their craft. They are known for attention to detail in areas such as cuts, silhouettes and finishing. Debenhams international positioning of 'Design in Every Department' seamlessly integrates these designers.

Talking about the Indian Consumer, he further added, “The Indian woman is today globally travelled and has an eye for sophistication. Keeping in mind their sensibilities, these designers have created an exclusive collection for the contemporary Indian women.”

Debenhams Plc

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