Home / Knowledge / News / Fashion / Oriflame to sell UK & Ireland operation to PDG

Oriflame to sell UK & Ireland operation to PDG

Dec '05
International cosmetic retailer Oriflame Cosmetics has signed a Heads of Agreement to sell Oriflame UK Ltd (OUK), the company in which the Group conducts all its UK and Ireland sales operations to Premier Direct Group plc (PDG).

PDG will continue Oriflame sales operations in these countries.

Under the terms of the contract, Oriflame shall be liable for all costs associated with the transfer and assume the outstanding pension liabilities.

The cost of this to Oriflame will be approximately € 4m which will be recognised in the results for 2005.

As previously reported, Oriflame's UK operation has been loss making for many years.

Oriflame had operating losses of € 1.8m on sales of € 4.9m in 2004 and expect to make a loss of € 1.8m on sales of € 4.3m for 2005.

The agreement stipulates that PDG will operate OUK on a franchise basis effective from 1st January 2006 and will thus market and sell products and catalogues supplied by Oriflame through direct sales.

Oriflame expect this arrangement to result in a breakeven for itself for the following three years.

PDG is a leading nationwide shopping-at-work provider based in Newcastle.

Products are sold directly to its customers by independent distributors.

Oriflame Cosmetics is an international cosmetics company selling direct, with sales in 56 countries.

Oriflame offers a complete range of high quality skincare, fragrances and colour cosmetics, marketed through independent Sales Consultants.

Although the company has grown rapidly it never lost sight of its original business concept - natural Swedish cosmetics, sold from friend to friend. Oriflame is a co-founder of World Childhood Foundation.

Oriflame Cosmetics

Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

GMAC dissatisfied with EU following partial EBA suspension

Expressing disappointment over the February 12 decision by the...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search