Home / Knowledge / News / Fashion / Returns of James Long with newcomers at Fashion East SS12
Returns of James Long with newcomers at Fashion East SS12
Jun '11
The line-up for Fashion East spring/summer 2012 has just been announced, seeing the return of James Long alongside newcomers Marques'Almeida and Maarten van der Horst, both fresh from Central Saint Martins' womenswear MA.

Fashion East, the first young designer support scheme of its kind, was launched in 2000 by The Old Truman Brewery and Lulu Kennedy. Its outstanding role call of alumni includes Gareth Pugh, Meadham Kirchhoff, Holly Fulton, Marios Schwab, Michael van der Ham, Richard Nicoll, Roksanda Ilincic, House of Holland, Jonathan Saunders and Louise Gray.

Mary Homer M.D Topshop
"I'm extremely excited about this season's Fashion East line-up, which brings together creative talent from all around the world. These designers' collections perfectly epitomise the flamboyant spirit of London Fashion Week. Topshop is extremely proud of our support and association with Fashion East, which always seems to identify the best of London's design talent each season."

James Long
James Long graduated from the Royal College of Art with an MA in Menswear and Accessories, and has since become one of the most sought after talents in London. His signature look of luxe hand knits and tough leather pieces executed with sensitive detailing translated effortlessly from menswear into womenswear and his AW11 debut at Fashion East enjoyed huge critical, with interest from Dazed and Confused, Vogue Italia, V magazine, Elle and I-D.

Marques'Almeida (Marta Marques and Paulo Almeida) met at Fashion School in Portugal, from which they both graduated with distinction in 2007. They moved to London in 2009 where they gained industry experience at Vivienne Westwood/ Anglomania (Marques) and Preen (Almeida). In 2009 they started the acclaimed Fashion MA at Central Saint Martins and began working as a duo. Their graduate collection reworked street-wear references, championing a relaxed, deconstructed, effortless aesthetic. They plan to develop this mood and approach for their debut season with Fashion East.

Maarten van der Horst
Van der Horst undertook his BA at the Artez institute of the arts, the college famous for nurturing Viktor & Rolf. During his studies he completed an internship with Chloé in Paris. His BA collection featured handpainted, bright and joyous pieces that reflected his preference for highly personal statements using D-I-Y techniques.

Van der Horst developed his distinctive aesthetic further on the womenswear course MA at Central Saint Martins. His AW11 collection channelled transvestism and escapism, marrying intricately embroidered, second-hand nylon petticoats with Hawaiian shirts, Capri trousers and Bermuda shorts, creating a John Waters-inspired wardrobe. His designs are technically advanced yet highly wearable, exuding a light hearted, joyful elegance without neglecting craftsmanship.

Must ReadView All

New Investment for traditional Myanmar textiles, weavers

Textiles | On 21st Oct 2018

New Investment for traditional Myanmar textiles, weavers

Myanmar Artisans Co Ltd, Turquoise Mountain and the DaNa Facility,...

Pak knitwear exporters plan environmental compliance

Textiles | On 21st Oct 2018

Pak knitwear exporters plan environmental compliance

Pakistani manufacturers and exporters of knitwear garments have...

Courtesy: Hyosung

Textiles | On 21st Oct 2018

Hyosung converting spandex plants into smart factories

Hyosung TNC, the textile and trading unit arm of Hyosung, is...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search