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Mercedes-Benz Fashion Week Berlin continues to grow
Jun '11
Mercedes-Benz Fashion Week Berlin will stage its ninth season. The Spring/Summer 2012 collections will be presented in a tent on “Strasse des 17. Juni”, with its main entrance facing the city's most famous landmark: Brandenburg Gate.

“We are thrilled to confirm this very prestigious location for Mercedes-Benz Fashion Week Berlin,“ said Peter Levy, Senior Vice President and Managing Director of IMG Fashion. „The return to Brandenburg Gate and the opportunity for growth is a great next step for fashion in Berlin. The support of the city of Berlin in providing such a premier location, shows that creativity and fashion as a cultural artifact play a big role for the German capital.“

In addition to the already well-known catwalk venue, for the first time there will be a presentation space, the Studio, where designers can give free rein to their creativity without being bound to a classic catwalk. The Studio opens the possibility to build unique scenery, and allow the professional audience to roam freely; giving them the opportunity to view the collection up close. Due to this addition to the structure, the number of designers participating will continue to grow.

“For emerging talent, the Studio can be a first step to present their work to media, buyers and key fashion influencers,” explained Levy. “Also for established brands that would like to vary from a classic catwalkconcept, and find a unique way that is more personal to showcase their collection at Mercedes-Benz Fashion Week Berlin, the Studio is the perfect fit.“

“We are happy to have been the title partner of this great event since inception. The return of this major fashion event to this iconic location is something that we are all very excited about”, says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.

Mercedes-Benz Fashion Week Berlin is made possible by: Mercedes-Benz, DHL, HANNspree, Maybelline Jade and Peek & Cloppenburg KG Düsseldorf and will again be endorsed by the Senate for Economics, Technology and Women's Issues, Berlin.

Mercedes-Benz Fashion Week Berlin

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