Leading Sport Lifestyle Company PUMA AG announces that as of January 2006 it will become the majority shareholder of UNISOL S.A. UNISOL is the current PUMA licensee for footwear, apparel and accessories in Argentina and has been responsible for the distribution of PUMA products in Argentina for almost 30 years.
With this joint venture PUMA accelerates its regional expansion at the start of phase IV of its long-term company development plan.
UNISOL not only has valuable know-how of the local market, but also combines broad product and marketing experience with an extensive manufacturing background. Through this joint venture PUMA's position in Argentina will be further strengthened and maximized. Argentina currently is the largest market for PUMA in Latin America.
Jochen Zeitz, CEO and Chairman of PUMA AG: “As licensee UNISOL have done an outstanding job in the past – not only in building the brand, but also in extending brand visibility. With the new partnership as well as direct involvement in the management of all aspects of r brand, company will ensure that jointly capitalize even more on future opportunities and further accelerate desirability throughout the South American market.”
Nisan Devecyan, Managing Partner of UNISOL S.A.: “We would like to thank PUMA for the trustful partnership over the past decades. Now with this joint venture cooperation will be able to quickly explore the further potential in the Argentine market.”
PUMA endeavors not only to be the most desirable Sportlifestyle brand, but also to be the first truly virtual sports company.
Company will achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.