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Nike live-design customises shoes in less than 2 hours
19
Sep '17
Courtesy: Nike
Courtesy: Nike
In a first, Nike has come up with a live-design experience that customises shoes in less than 2 hours. Nike's advanced innovation team brings elements of this process to the consumer by merging digital design with traditional footwear making. For decades, Nike has been working directly with athletes to create cutting-edge and highly personalised products.

The live-design experience begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which is then customised into patterns through shifts to size and colour.

"The intention of the project is to bring to life the collaborative design experience that we offer our athletes," said Mark Smith, vice-president of Innovation Special Projects of Nike. "They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less time than ever before."

Nike's Presto X collection is a silhouette specially created by the Nike Advanced Innovation for the Nike Makers’ Experience. There are two versions of the shoe, a traditional Presto and a slip-on. Both are equally suited to the process of customisation via dynamic object tracking and projection systems that instantly bring designs to life.

"The Nike Makers’ Experience is a fast, fun, interactive, one-of-a-kind design experience. It takes most people longer to come up with their idea than it does for us to make it," adds Smith. (RR)

Fibre2Fashion News Desk – India


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