While one pair of Nike Air Force 1 was viewed every minute, the Nike LDV Waffle x Sacai sneakers sold out almost immediately after they were released on the Japanese label’s site. The brand also continued its popular collaboration with Supreme, releasing a new version of the retro Air Max 98 silhouette that generated over 77K social impressions. In ninth position, the Nike x Fear of God futuristic sneakers generated major hype; three months after its release, the resale price for the specific design is already 267 per cent over its original retail price.
Nike also came at the eleventh place in the general ‘Hottest Brands’ category, published by Lyst for Q1. There was a 33 per cent increase in searches for Nike sneakers since last quarter and the brand went up 3 places in the index for Hottest Brands.
Nike unveiled its new football kits for 14 national teams ahead of this year’s FIFA Women’s World Cup in France. Its Dream Crazier campaign, starring Serena Williams, created an impactful brand moment this quarter. (PC)
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