Home / Knowledge / News / Fashion / Nike tops 'Hottest men's products' list in Q1 2019: Lyst

Nike tops 'Hottest men's products' list in Q1 2019: Lyst

15
May '19
Pic: Lyst
Pic: Lyst
Nike was the favourite brand among men capturing 6 out of 10 places in the list of ‘Hottest men’s products’ category in Q1 2019, according to Lyst Index, a quarterly ranking of fashion’s hottest brands and products. For the first time ever, sneakers made up the entirety of the first quarter’s Hottest Men’s Products list featuring a total of 7 sneakers.

While one pair of Nike Air Force 1 was viewed every minute, the Nike LDV Waffle x Sacai sneakers sold out almost immediately after they were released on the Japanese label’s site. The brand also continued its popular collaboration with Supreme, releasing a new version of the retro Air Max 98 silhouette that generated over 77K social impressions. In ninth position, the Nike x Fear of God futuristic sneakers generated major hype; three months after its release, the resale price for the specific design is already 267 per cent over its original retail price.

Nike also came at the eleventh place in the general ‘Hottest Brands’ category, published by Lyst for Q1. There was a 33 per cent increase in searches for Nike sneakers since last quarter and the brand went up 3 places in the index for Hottest Brands.

Nike unveiled its new football kits for 14 national teams ahead of this year’s FIFA Women’s World Cup in France. Its Dream Crazier campaign, starring Serena Williams, created an impactful brand moment this quarter. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Nigeria's NEPC restores AGOA visa stamp to exporters

Apparel/Garments | On 23rd May 2019

Nigeria's NEPC restores AGOA visa stamp to exporters

The Nigerian Export Promotion Council (NEPC) recently re-introduced...

Pic: India Ratings

Textiles | On 23rd May 2019

US-China trade war may result in dumping by China: Ind-Ra

Rise in US-China trade tensions may result in the latter channelling...

France to lead global fashion sector sustainability drive

Fashion | On 23rd May 2019

France to lead global fashion sector sustainability drive

French President Emmanuel Macron is using Kering SA chief executive...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search