“Together with Nord Holding, we plan to make further progress on the strategy that we have already embarked on internationalising and verticalising our target customer segment,” said Michael Simon, CEO at Olsen.
“Olsen is a famous brand company serving its range of customers worldwide with attractive collections via various distribution channels such as wholesale, e-commerce and retail through 1,200 so-called Points of Sale (POS). The focus on ‘modern classic segment’ ladies has seen Olsen targeting a loyal customer group with above-average income, with prospects for continued growth in population proportion in the relevant target markets. For Olsen this positioning means above-average growth potential in comparison to other segments of the fashion industry”, said Matthias Kues, management spokesman for Nord Holding.
Overall workforce of Olsen is over 480 in Germany, Canada, Poland, the UK, Russia and France. (RR)
Fibre2Fashion News Desk – India
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