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OneOrchard online store to boost Singaporean labels

24
Jun '20
Pic: Textile and Fashion Federation
Pic: Textile and Fashion Federation
Singapore’s Textile and Fashion Federation (TaFF) recently launched an e-commerce platform called Oneorchard.store to showcase and facilitate exposure of both emerging to established local labels. The platform is conceived as a means to face current challenges in the industry and present an opportunity for sustenance within the country’s retail market.

The initiative was the result of a TaFF consumer survey showing the popularity of shopping on label e-commerce platforms amongst respondents in spite of the impact of COVID-19.

A key finding was that local brands are just as popular as foreign brands within the territory, with 86 per cent of respondents willing to make a repeat purchase of a local brand, according to Southeast Asian media reports.

“The launch of oneorchard.store is an essential step in the development of our long-term commitment in boosting the local fashion industry and promoting the local retail ecosystem,” said TaFF spokesperson Jiayi Wong.

Participating brands include Adrian Furstenberg, Ans.ein, Bells & Birds, Carrie K, Forbidden Hill, Ginlee Studio, Hher, Josee P, Ling Wu, Minor Miracles, Oeteo, Plain Supplies, Quintessential, Ranee of Sarawak, R y e, Shirt Number White, The Form, Top Middle Base (Nena), Weekend Sundries and Ying The Label.

Fibre2Fashion News Desk (DS)


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