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Online brand Faballey now also in offline segment
05 Jul '16
1 min read
Women's fashion brand Faballey, which has so far remained only online, has now also made its entry in the offline segment by tying up with Future Group owned Central, according to an Economic Times report.
Faballey's high street fashion collection is now available in Central stores in Mumbai, Patna, Gurgaon and Hyderabad. The brand's collection would be soon available to customers in Bangalore, Chandigarh, Noida and Pune.
By going offline the brand plans to give a touch-and-feel experience to customers, and also attract new customers.
Over the next 6-8 months, Faballey plans to increase its offline presence to nearly 50 shop-in-shops across India.
Founded by Shivani Poddar and Tanvi Malik in 2012 as an online accessories store selling a highly curated collection of fashion accessories, Faballey is today an online fashion destination for taste-makers and trend-breakers all over the country. (RKS)
Fibre2Fashion News Desk – India
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