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Only unveils India's first brand campaign shot at home

Jun '20
Pic: Only / Only at Home
Pic: Only / Only at Home
Only, an international fashion brand for young women and a leading denim brand in Europe, in collaboration with Cosmopolitan India, has unveiled the retail world's first campaign with brand ambassador Ananya Panday, shot entirely at home. The campaign 'Only at Home' attempts to portray the new reality of the world, through the lens of the brand ambassador.

With Only at Home, Only captures the canvas of Ananya’s lockdown diaries, encouraging girls to experience these unprecedented times with joy and creativity, while most importantly embracing oneself. Only at Home encourages consumers to wade through this season with a smile and unswerving hope, while continually moving forward.

"Even as the world limps back to normalcy, self-love and self-care will not go out of style," Bestseller India, which markets and sells Only in India, said in a press release.

“Our Only girl Ananya is edgy with a signature style, just like our brand and we wanted to showcase that! We’re adjusting to current times but shooting a brand campaign at home is creativity and adaptability at its peak. We’re emboldened and filled with hope for the future. We will set more trends, bring in more innovation and continue to forge an inimitable bond with our customers,” said Bestseller India CEO & country head Vineet Gautam.

“Only came up with such a cool concept! A photo shoot, from home and with the best in the business directing us virtually. It was a completely different process but one that I thoroughly enjoyed! I’m excited to see the response it gets,” said Ananya Panday.

Fibre2Fashion News Desk (RKS)

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June 2021

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