Raisin for women by Parvati Fabrics

"Raisin represents everything the modern woman looks for - extreme comfort, affordability and chic designs all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season," said actress Bhumi Pednekar during the launch.

Raisin, co-founded by Vikash Pacheriwal & Vishal Pacheriwal, is a new fashion brand representing the perfect blend of Indian culture and contemporary influences. The essence of Raisin as a brand is modern fusion wear that has been crafted to be exceptionally comfortable, yet stylish. It boasts of a variety of styles including dresses, kurtas, tunics and more - the perfect choice for today’s modern woman.

"Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women. It is only with the help of our spectacular marketing, branding and design team that we have come one step closer to making our dream a reality. We also cannot thank Bhumi enough for being a true embodiment of what Raisin stands for - adaptable, versatile and classy. Today, even though the latest fashion is easily accessible to consumers online, there is still a gap that needs to be filled where consumers can physically see the trends online and then make their purchase. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are affordable without compromising on quality and comfort and we hope the market likes it," said Vikash.

Raisin’s contemporary fusion wear line specialises in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The Autumn Winter collection introduces four unique styles: Songs of the Breeze, The Blush of Blue, The Shades of Fall and The Staple Dews - all inspired by fall and can be worn as formal wear or party wear during several festivals and celebrations. (RR)

Fibre2Fashion News Desk – India