Home / Knowledge / News / Fashion / Raisin for women by Parvati Fabrics

Raisin for women by Parvati Fabrics

14
Sep '18
Bhumi Pednekar at the brand launch of Raisin with founders; Courtesy: Parvati Fabrics
Bhumi Pednekar at the brand launch of Raisin with founders; Courtesy: Parvati Fabrics
Parvati Fabrics has launched Raisin, a contemporary line of fusion wear for the modern women. The launch displayed sophisticated high quality fabrics, colourful designs and trendy styles from the brand’s Autumn/Winter 2018 collection. The A/W collection will be available on Raisin’s e-commerce official website, Amazon, Myntra, Jabong and Ajio.

"Raisin represents everything the modern woman looks for - extreme comfort, affordability and chic designs all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season," said actress Bhumi Pednekar during the launch.

Raisin, co-founded by Vikash Pacheriwal & Vishal Pacheriwal, is a new fashion brand representing the perfect blend of Indian culture and contemporary influences. The essence of Raisin as a brand is modern fusion wear that has been crafted to be exceptionally comfortable, yet stylish. It boasts of a variety of styles including dresses, kurtas, tunics and more - the perfect choice for today’s modern woman.

"Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women. It is only with the help of our spectacular marketing, branding and design team that we have come one step closer to making our dream a reality. We also cannot thank Bhumi enough for being a true embodiment of what Raisin stands for - adaptable, versatile and classy. Today, even though the latest fashion is easily accessible to consumers online, there is still a gap that needs to be filled where consumers can physically see the trends online and then make their purchase. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are affordable without compromising on quality and comfort and we hope the market likes it," said Vikash.

Raisin’s contemporary fusion wear line specialises in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The Autumn Winter collection introduces four unique styles: Songs of the Breeze, The Blush of Blue, The Shades of Fall and The Staple Dews - all inspired by fall and can be worn as formal wear or party wear during several festivals and celebrations. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search