Company: Purple Style Labs Private Limited
Location: The Leela Palace, Bengaluru
Area: 2,500 sq ft
Product profile: The store is completely integrated with the online shop and stocks range of ready-to-wear ethnic and western collections for men and women. It houses creations from designers and brands like Anamika Khanna, Varun Bahl, Anita Dongre, Deme by Gabriella, Samant Chauhan, Pranay Baidya, Vanshik, Duet Luxury and many more.
Store design | Interiors & VM | Fixtures: Housing over 25 designers with a strong focus on emerging and advanced designers, the store promises personalisation with a tailor-made experience and private styling consultations for the shoppers. The store also features touchscreens enabled kiosks to browse through the latest fashion on the brand's online counterpart and see it in person at the same time. The interiors understated palette featuring brand’s signature pink and brass fixtures with exposed beams, unifies all the lines in the dynamic space.
About the company: Pernia's Pop-Up Shop (PPUS) is an e-commerce venture from Purple Style Labs Pvt Ltd. PPUS recently opened offline stores that offer a physical access to shop from premium designers of India across metros. The new venture Pernia's Pop Up Studio branches multi-designer studios in metro cities like Mumbai and Delhi. The Studio houses meticulously curated traditional and contemporary womenswear line of gowns, lehenga, Anarkali, dresses by designers like Amaira, Dhruv Kapoor, Nishka Lulla, Samant Chauhan, Pernia Qureshi label and more. (PA)
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