Pernia's Pop-Up Studio opens new store in Mumbai

Company: Purple Style Labs Private Limited

Location: Waterfield Road, Bandra, Mumbai

Area: 3,500 sq ft

Product profile: The store includes summer celebrationwear by fashion designer Pranay Baidya along with trendiest clothing, accessories and jewellery by top Indian designers. 

About the company: Pernia's Pop-Up Shop (PPUS) is an e-commerce venture. PPUS recently opened offline stores that offer a physical access to shop from premium designers of India across metros. The new venture Pernia's Pop Up Studio branches multi-designer studios in metro cities like Mumbai and Delhi. The Studio houses meticulously curated traditional and contemporary womenswear line of gowns, lehenga, Anarkali, dresses by designers like Amaira, Dhruv Kapoor, Nishka Lulla, Samant Chauhan, Pernia Qureshi label and more. (PA)

Fibre2Fashion News Desk – India