Pinterest introduces new features

10 Mar '19

3 min read

Courtesy: Pinterest

Pinterest has introduced new features such as more spaces to shop with personalised recommendations for style and home decor boards, browsable sections of in-stock products from a specific brand, and shopping search. It has also unveiled Catalogues and Shopping Ads updates so that brands can plug their products into new shopping spaces to be seen by people.

“In the past year, we’ve been bringing together the worlds of visual search and shopping to make it easy to shop for anything you see on Pinterest, and for brands to reach people on Pinterest while they’re actively looking for inspiration,” Pinterest said.

A new dedicated section from retailers is starting to roll out beneath Product Pins. One will soon be able to dive into a brand’s catalogue by clicking “more from [brand]”. Alongside style, home, beauty and DIY boards, one will see in-stock ideas related to what one has been saving, to match one’s style.

Brands can now upload their full catalogue to Pinterest and easily turn their products into dynamic Product Pins, which means more shoppable Pins across Pinterest. A new dashboard allows businesses to organise their feed so their products can be discovered and purchased by Pinners.

“We're making Shopping Ads available to all businesses through our self-serve tool Ads Manager. Once products are on Pinterest, brands can easily promote items from their existing product feed with Shopping Ads,” Pinterest said.

It said with more in-stock Product Pins, there are more products to search. “Just search for a product like “midi skirt”, “men’s watches” or “outdoor furniture” and shopping results appear on the top of home feed. To start shopping, click “see more”.” These updates help retailers get in front of customers who are looking for related products, and Pinners to see items that match their unique style and taste.

Designer Emily Henderson shared, "It’s honestly hard to remember what it was like to design before Pinterest. I get inspired, discover new products, shop and organise almost every project I (and my team) work on. It’s also so helpful to see what pops up in the ‘More Like This’ section of any given Pin. So easy to go down the rabbit hole into ideas that are related to what I’m on the hunt for. Another feature that I really love is when I see a stunning inspirational Pin and can use the lens to find a product in it I desperately want to purchase. My adrenaline goes through the actual roof. Click, purchase and love forever." (SV)

Fibre2Fashion News Desk – India

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