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Portuguese footwear unveiled at Project Sole New York

29
Jul '18
Courtesy: Globenewswire/UBM Investment, Inc
Courtesy: Globenewswire/UBM Investment, Inc
Portuguese footwear association, APICCAPS and apparel trade association, Anivec unveiled fashion and designer footwear brands as part of a special “Made in Portugal” initiative during footwear trade event, Project Sole in New York. APICCAPS and Anivec unveiled a show-stopping installation highlighting Portuguese footwear, apparel and accessories brands.

The effort was to provide retailers and buyers a visual snapshot of the country’s best contemporary brands.

Footwear brands included Brusque, Carlos Santos, Cloud Footwear, COM - Creation Of Minds, Coxx-Borba, Dromedaris, Felmini, Flex & Go, Fly London, Lemon Jelly, Mocc’s and Boat Dock’s, and apparel from Daily Day, Frenken, Vandoma, Westmister, Inimigo, Qvinto and jewelry from Galeiras, Monseo, and Eleutério.

The organisations have joined forces in order to promote Portugal’s quality craftsmanship and efficient manufacturing. “We believe Portuguese footwear exports to the US – which in 2017 have reached 70 million euros – can double in the coming years. Our idea is to make a global presentation of the Portuguese footwear. We’re sure that when the American customers discover the quality of the Portuguese footwear they won’t trade it for anything else,” states Luís Onofre, designer and president of APICCAPS.

Project Sole kicked off the partnership during the July Marketplace, which runs July 22 through July 24 at the Jacob Javits Centre and follow with a robust showcase at FN Platform during Magic Las Vegas where nearly 20 men’s and women’s Portuguese footwear brands will show their SS’19 collections, most for the first time.

“We have been working with APICCAPS to get the factories and brands ready to do business with USA brands and retailers. With all of the chatter regarding tariffs, now might be the right time for retailers and brands to look at Portugal for production and product,” shares Leslie Gallin, president footwear, UBM Fashion.

In celebration of the partnership, Portuguese commerce organisations, APICCAPS and Portuguese Apparel Association joined forces with Project Sole alongside the FDRA. (SV)

Fibre2Fashion News Desk – India


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