Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at firstname.lastname@example.org in case you need any other additional information.
PrettySecrets’ growth chart over the past one year has had a very positive influence over Myntra which in turn is one of the biggest fashion e-commerce brands. With both the big brands coming in together it definitely makes a win–win situation for both the parties as well as the customers.
PrettySecrets has identified a niche in the Indian lingerie market through its brand and product offering by building a product which fills the need gap in the Indian lingerie space - a combination of functional attributes coupled with stylish and trendy designs in high quality and affordable price points. The brand positioning and values of PrettySecrets echos the value set of today’s Indian woman who is looking for something that is value for money, great quality, extremely functional and yet uncompromising on fashion and style, a PrettySecrets press release said.
The Myntra Accelerator Program has helped the brand in getting increased visibility through complimentary access to Myntra’s visibility tools such as banners and brand days etc. which is promoted to over 50 million unique customers. Myntra and PrettySecrets’ collaborated machine learning tools will help strengthen the customer analytics capabilities and increase sell through rates for PrettySecrets on Myntra’s platform which will help build PrettySecrets’ brand positioning.
"The overall online Marketplace distribution channel for PrettySecrets has grown 70% over last year and has achieved a growth rate of Rs 30 crore which is 1/3rd of the overall brand revenue. This association has already catapulted the brand into the offline space with higher recognition and growth. We hope this association helps in reaching higher heights," Karan Behal, CEO and founder, PrettySecrets, said.
"The vision of the Brand Accelerator program at Myntra & Jabong is to help shape the journey of emerging Indian fashion brands with unique customer proposition and take them to the top 10 national spot in 3 years. The success and growth trajectory of Pretty Secrets at over 80 per cent month-on-month within 3 months, goes on to show the kind of impetus the program offers to brands. We see great potential in the women’s innerwear category in the coming years and will continue to support the brand with deeper consumer insights & marketing support through technology," Ananya Tripathi, head category business and chief strategy officer, Myntra said. (RR)
Fibre2Fashion News Desk – India
| On 14th Jul 2020
Dony Garment, a Vietnamese garment production company, has made...
| On 14th Jul 2020
Transcosmos, headquartered in Japan, has signed a partnership...
| On 14th Jul 2020
Sustainability of clothing greatly depends on the number of times it...
Indian fashion industry
Organic the first choice of any environment-conscious person
‘One of the recent trends in hand block printing is the indigo process,...
Surat dominates foiling, embossing and pleating
Gopi Knitts is one of the most celebrated manufacturers and suppliers of...
Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...
Shyam Gupta & Ravi Gupta
Based out of South Delhi, Gargee Designer's provides bespoke formal and...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
<b>Sidharth Sinha</b> has contributed to the successful rebirth and...
<div>Delhi-based Gritstones Clothing offers quality and exemplary style...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.