Priyanka Chopra Jonas & Nick Jonas invest in France's Perfect Moment

It is the first time the couple have entered into a business partnership together within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors. The power couple will play a substantial role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in their biggest markets including the United Kingdom and United States, the company said in a press release.

Additionally, while Chamonix-born Perfect Moment has grown from a brand created for extreme sport racers into a fashion brand anchored in womenswear, the company plans to shift focus back onto its existing menswear collection to create a balanced offering for its full consumer base. It looks forward to working with Jonas and Chopra to bring its vision to life.

“I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for,” Perfect Moment’s co-founder and creative director, Jane Gottschalk, said.

“Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future,” Chopra Jonas said.

“Perfect Moment hits the mark on how style and performance go hand-in-hand. This is my first choice and in our role, we feel other ski and surf enthusiasts worldwide will appreciate the fashion and function of this brand,” Jonas said.

“The entrepreneurial and creative expertise that Jonas and Chopra bring to the table is invaluable. As Perfect Moment endeavours to dominate the world of lifestyle fashion, it’s important that we bring in like-minded partners who can elevate the brand even further. Not only do they live and breathe the brand, but their proven track record of successful business endeavours makes them ideal partners,” CEO of the company, Negin Yeganegy, said.

Fibre2Fashion News Desk (GK)