Puja Arya presents 70s inspired floral pattern line

17 Apr '13
1 min read

As the name suggests the collection is a quirky, whimsical jamboree of prints and colors. There is an entire repertoire of hand block designs – from a 70s inspired floral pattern to an ethnic tribal border.

The designer has ingenuously put together her busy prints with geometrics such as dots and stripes.

The collection is suffused with bright hues – the bright lipstick pink, brilliant orange, dazzling lime green and red moving to a calmer palette of green, aqua and turquoise.

The styling for the collection is retro inspired – printed satin pants teamed with a sequined shirt, printed satin jumpsuit, 60s inspired short dresses with embroidered yokes and necklines, flowy chiffon full length dress, chanderi printed jackets and chiffon printed saris.

The collection is crafted in silk chiffon, satin, silk chanderi and cotton for inners. The embroidery takes on the mood of the collection and moves from kitschy patterns to playful floral designs.

Puja Arya

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