US Polo Assn. Kids (USPA) will showcase an assortment of striper and overdyed polo tees, graphic round neck tees, trendy washed denim. Adding to the glamorous quotient, USPA will showcase henley tees in playful colours, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print.
Flying Machine Boys' groovy Spring Summer collection will bring in cool, trendy styles for young boys, combining Flying Machine’s signature styles with catchy, contemporary trends in children’s fashion.
"The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in," Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., said.
"JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kid’s fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same," Dubey added.
Marks & Spencer Boys’ wear will be inspired by the still strong athleisure trend popular among young adults- vibrant clean colors, technical fabrics, underpinned by a sports aesthetic. Girls’ wear will see romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower & pale jade shades, together with palest Melba and bright pink highlights.
The Children’s Place is set to showcase everything from basics to the most stylish, must-have outfits, all designed to keep up with kids’ busy, fun-filled lives. It includes dresses, skirts with tropical botanicals and extra girly details (like embroidery & lace!). The collection will include conversational graphics, cool prints, beachy pastels and button-downs, polos and shorts. (RR)
Fibre2Fashion News Desk – India
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