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Pure London & Caryn Franklin launch Power of One campaign
30
May '18
Courtesy: Pure London
Courtesy: Pure London
Pure London, leading fashion event, and British fashion commentator, activist and professor of diversity, Caryn Franklin M.B.E. MSc (Psych) MBPsS, have launched the Power of One campaign and a set of pledges for the industry and individuals to adopt. They plan to promote the United Nations’ Sustainable Development Goals, also known as the Global Goals.

Designed to galvanise the fashion industry into making it more ethical and sustainable, Power of One champion’s individual actions and invites small changes in the way the fashion industry produces, consumes, and reuses clothing to collectively make a substantial difference to the effect they are having on the world, the people living and working in it and our natural environment.

In 2015, world leaders agreed to 17 Global Goals for a better world by 2030. These goals have the power to end poverty, fight inequality, and stop climate change. Pure London and Caryn Franklin are kick-starting a movement to drive individual change in the fashion industry. Fully aligned with Goal 12: Responsible Consumption and Production, the Power of One campaign aims at making sustainability the new normal.

Julie Driscoll, managing director of Pure London says; “Guided by the Global Goals, and in particular Goal 12 targeting Responsible Consumption and Production, we want to give people the power to speak up, to make a small change towards a better future, without having to take the full force. Whether it’s giving up plastic spoons or recycling old clothes, it’s about taking baby steps and making one achievable change. We want to drive awareness of the changes individuals and companies within the fashion supply chain can make. We want to start a movement. The Power of One and our pledges will show how thousands of individual acts really can and will drive change. Activist, disruptor, and feminist Caryn is the perfect partner to support and help champion this campaign and challenge fashion behaviours and processes.”

Caryn Franklin said, “We need to stop worrying about being told we’re not doing enough or everything to improve our world, when a group of people start making small changes it can make a big difference as the initiative gains momentum and support. No voice is too small. We need to discard the taboos, to take a 360-degree approach to sustainability and what it means. How good leadership, diversity (in front of and behind the lens), kindness and ethics leads to higher productivity, creativity, satisfaction and stability which in turns leads to higher profits and a better future for all.” (GK)

Fibre2Fashion News Desk – India


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