Pure London to launch Pure Kid childrenswear section

01 May '18

1 min read

Courtesy: Pure London

Pure London, UK’s leading trade fashion buying event, representing womenswear, menswear, footwear, accessories, and young fashion, is set to launch Pure Kid, a new edited curation of kid’s fashion, footwear, accessories and maternity collections. Pure London, London’s biggest festival of fashion, will be held at London Olympia from July 22 to 24, 2018.

Launching in July in response to the fast growth in this sector, Pure Kid will offer a platform for stand-alone childrenswear brands. The sector will sit alongside womenswear brands who already offer kidswear such as Hatley, 4Funky Flavours, Dekoz, and Sugarhill Brighton.

Julie Driscoll, managing director of Pure London said, “The children’s and maternity wear sector is worth US $158 billion dollars globally and key trends such as ‘mini-me’ dressing, influential celebrity parents and an ever-increasing number of blogger parents who curate their kids’ Instagram feeds are driving more style conscious parents looking for childrenswear that chimes with their own personal aesthetic and values. We are very excited to add Pure Kid to our expanding show and the collections will also be brought to life on our much-loved catwalk shows.” (GK)

Fibre2Fashion News Desk – India

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