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PVH Corp to expand with launch of IZOD in Europe

29
Aug '18
Courtesy: PVH Corp/ IZOD
Courtesy: PVH Corp/ IZOD
PVH Corporation will expand its footprint globally with the launch of heritage brand IZOD in Europe. The launch will be supported by a focused regional marketing, PR and social influencer campaign, along with a shop in shop system in Spain with additional distribution within Europe, Russia and the Middle East region planned for Spring 2019.

Beginning Fall 2018, customers in Spain, Germany, the Netherlands and Scandinavia will be able to shop the classic American IZOD signature lifestyle with products including, shirts, polos, t-shirts, sweaters, heavy-weight knits, pants, denim and outerwear, PVH Corp said in a press release.

The Fall/Winter 2018 IZOD collection will celebrate the brand’s rich all-American heritage, inspired by Ivy league colleges, coastal towns and the grand inland scenery. The collection is made up of two key capsules: Winter Nautical, featuring college prep and nautical themes, and Explorer, for the quintessential winter look.

"When looking to expand the presence of our classic IZOD brand globally, we saw great opportunity in Europe," said Ken Duane, chief executive officer, heritage brands for PVH.

"We believe there is significant demand for apparel that is colorful with a soft-washed, relaxed feel and unique performance-driven features," said Oliver Timm, chief commerical officer, PVH Europe. "This offering delivers a value proposition not currently available in the market. Combining this with IZOD’s strong reputation as a quality lifestyle brand, should fill the void between fast-fashion labels and higher-priced American attire."

IZOD, which first launched in the 1930s, is known for its youthful, energetic, sports-inspired styling. Collections include men's classic, athletically inspired sportswear, golfwear, jeanswear and performance wear and luxury-style sport collections. (RR)

Fibre2Fashion News Desk – India


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