Home / Knowledge / News / Fashion / Rebekka Bay appointed creative director at Marimekko

Rebekka Bay appointed creative director at Marimekko

02
Jun '20
Rebekka Bay
Rebekka Bay
Marimekko, a Finnish lifestyle design company, has announced the appointment of Rebekka Bay as the creative director and a member of the management group. Bay will start in the position on September 1, 2020. In connection with the appointment, Bay has today resigned from her position as a member of the board of directors of Marimekko.
 
“I am extremely happy that the internationally recognised Rebekka Bay will join us in strengthening our global growth story. Bay is a visionary creative leader with a unique ability to combine a strong creative vision with commercial thinking,” Tiina Alahuhta-Kasko, Marimekko’s President and CEO, said in a press release.
 
In Marimekko, we have already for several years successfully modernised our brand and developed collections to appeal to a broader global audience. Bay is well acquainted with Marimekko, and her versatile international experience and knowledge of the Asian markets will support our creative community in developing the appeal of our collections even further.” 
 
Bay moves to Marimekko from the position of creative director of Uniqlo Global Innovation Center in which she has split her time between New York and Tokyo. Bay has previously worked as head of design and product of Everlane in New York and San Francisco (2015–2017) as well as creative director EVP of Gap Global Design in New York (2012–2015), creative director of Bruuns Bazaar in Copenhagen (2011–2012) and creative director of COS in London (2006–2011). Bay was a member of Marimekko’s board of directors from April 2017 until June 2020.
 
“I have always found ideas more intriguing than fashion, innovation and creativity more important than fast-paced trends. I believe that Marimekko, as a lifestyle brand and in expression, is as relevant today as it was 70 years ago,” Rebekka Bay said.
 
I am very much looking forward to joining Marimekko’s creative community and I am humbled and flattered by the invitation. I hope to foster creativity and attract talent, to drive innovation and quality, to further increase sustainable practices and to reinforce Marimekko’s position as a joyful, timeless and global lifestyle brand.”
 
Bay will report to the president and CEO. Satu Maaranen will continue as Marimekko’s head designer of Ready-to-Wear, Bags and Accessories and Minna Kemell-Kutvonen as design and product development director of Home Products and Prints. Maaranen and Kemell-Kutvonen will report to Rebekka Bay.

Fibre2Fashion News Desk (JL)


Must ReadView All

Pic: UNFCCC / Alyssa Strohmann / Unsplash

Fashion | On 17th Jun 2021

Over 70% UN Fashion Charter signatories submit disclosures in 2020

For the 2020 reporting cycle, over 70 per cent of signatories to the...

Pic: Shutterstock

Apparel/Garments | On 17th Jun 2021

Prime Content| Bangladesh apparel exports jump 11.1% in July-May FY21

Readymade garment (RMG) exports from Bangladesh increased by 11.1 per ...

Pic: Bierrebi

Textiles | On 17th Jun 2021

India emerging as main hub for manufacturing in Asia: Bierrebi

The size of the machinery market in India is vast and it enjoys...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search