Redress Design Award to support growth in China

With a career-changing opportunity to collaborate with the JNBY Group (one of China’s leading fashion houses), the winning designer will create a sustainable collection for retail, whilst also supporting Redress’ mission to promote sustainable fashion and catalyse positive change in China’s powerful fashion industry.

"In times of crisis, we desperately need creativity. Fashion’s direct link to waste, pollution and climate change is undisputed. By uniting the 2019 winner with a sustainably-minded fashion brand in China, we can influence one of the world’s most important fashion epicentres whilst showcasing the advances that China is making to clean up its act," Christina Dean, founder and board chair of Redress, said.

"JNBY Group shares Redress’ goal to create a sustainable fashion industry. Last year we launched Reverb, a new circular fashion brand that is transforming our group's environmental impact. Globally the desire for change, particularly among the younger generation, is evident. We believe in the importance of educating the next generation and look forward to welcoming the next winner of the Redress Design Award into our team," Li Lin, president and chief creative director of JNBY Group, noted.

The 2018 cycle of the Redress Design Award attracted entries from 55 countries, and with 110 university partners worldwide the competition continues to blaze a trail for sustainable fashion. Marking the 2019 cycle launch at an event in Hong Kong, industry experts gathered to discuss China’s role as a key player to affect change through circular and sustainable design. China is the world’s largest exporter of textiles and clothing and, for the first time in 2019, China will overtake the US as the world’s largest fashion market.

"We are pleased to be able to sponsor this important, ever expanding competition which aligns with Eastman’s goal to promote sustainable fashion education. Through our partnership with Redress, we are working to cultivate a global pipeline of sustainable designers who have the creative vision to transform fashion and build the new brands of the future," Ruth Farrell, Eastman global marketing director of textiles, shared. (RR)

Fibre2Fashion News Desk – India