Rheson by Rhea and Sonam Kapoor to debut on Amazon.in

"We are so stoked by the runaway success of Rheson. Sonam and I wanted to create a brand keeping the Indian girl and her sensibilities in mind. So, it’s really heartening to see that girls from all over the country have taken so strongly to Rheson. We are now super excited to launch Rheson on Amazon.in and take the brand to the next level. With Shoppers Stop’s tremendous platform and Amazon.in’s extensive reach, we are confident that Rheson is going to springboard to greater heights," said Rhea Kapoor.

"It is surreal to see how our little dream has come to life – and on such a large canvas! Shoppers Stop has been a true partner in every sense. And we are now thrilled to extend this collaboration by partnering with Amazon.in. We believe that with Amazon.in’s wide reach and scale, Rheson can reach every nook and cranny; giving young girls and women easy access to affordable glamour. From the very beginning, we were clear that we wanted Rheson to be every girl’s best friend. And with the support of Shoppers Stop and by extension Amazon.in, we know that there’s #NoRheson we can’t achieve that!" said Bollywood actress Sonam Kapoor.

In addition to being listed on Amazon.in, Rheson will also be available on shoppersstop.com, the Shoppers Stop mobile app and Shoppers Stop stores across the country – making the high fashion brand extremely easy to access across various channels.

"Rheson has resonated strongly with our customers across Shoppers Stop stores and our online store. Given Rheson’s early success and potential customer demand across the country, we believe it is an opportune time to elevate the brand’s reach. As part of our commercial agreement with Amazon.in, Rheson is one of our first exclusive brands that will be listed on Shoppers Stop’s exclusive flagship store on Amazon.in. We are confident that this arrangement will give significant boost to Rheson’s growth story," Govind Shrikhande, customer care associate and managing director, Shoppers Stop Ltd. said.

"Taking our commercial partnership with SSL forward, we are thrilled to launch Rheson, one of the most successful brands at Shoppers Stop, on Amazon.in. Drawing upon each other’s strengths to serve the evolving customer base in India, this launch further extends Amazon Fashion’s leadership on selection and offer customers an instant and easy access across the country. We will continue to introduce new fashion products and brands from their wide portfolio and enable Shoppers Stop to access Amazon.in’s nationwide customer base and expand reach in newer geographies," said Arun Sirdeshmukh, head, Amazon Fashion. (RR)

Fibre2Fashion News Desk – India