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Rich & Royal's first pop-up store opens in Kö-Bogen

27
Jan '20
Pic: Rich & Royal store
Pic: Rich & Royal store
Brand: Rich & Royal
 
Company: Peter Stupp Design GmbH
 
Location: Breuninger at the Kö-Bogen, Germany
 
Area: 25 sq. metre
 
Product Profile: The store highlights preview of the pre-spring 2020 collection of the modern woman premium label.
 
Store design | Interiors & VM | Fixtures: Aspects like real shopping experience at the POS and high-quality furniture to emotionalise the space have been considered while designing this pop-up store.
 
About the company: Rich & Royal has a strong history. The family company behind the brand, Peter Stupp Design GmbH, based in Freiberg am Neckar, was founded in 1986. In 2006 the sons Patrick and Denis Stupp brought Rich & Royal on board and developed their brand with considerable success into a coveted fashion and lifestyle brand and established it in the premium segment.

Fibre2Fashion News Desk (JL)


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