Roger Federer is Global Brand Ambassador of Uniqlo

Company: Fast Retailing, Japan

Brand ambassador: Roger Federer, one of the greatest tennis players of all-times

Design aesthetic: Roger Federer’s game wear for Wimbledon 2018 was designed at the Uniqlo Paris R&D Centre, led by artistic director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, Uniqlo reflected Roger Federer's preference for a short stand-up collar to emphasise a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy colour line—incorporated at the edge of the sleeves and the front panel of the shirt, and down the sides of the shorts—to highlight the company’s corporate colour, especially at the launch of the partnership.

Advertising campaign: Federer will represent Uniqlo at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018.

Brand ambassador speak: “I am deeply committed to tennis and to winning championships. But like Uniqlo, I also have great love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavours,” said Federer.

About Uniqlo: A life company that creates LifeWear, thoughtful everyday apparel with a practical sense of beauty, and constantly improved through craftsmanship and technology.

Fibre2Fashion News Desk – India