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Shop Direct joining Very Exclusive to Very
01
Jun '18
Courtesy: Shop Direct
Courtesy: Shop Direct
Shop Direct is merging its luxury fashion proposition Very Exclusive to the much larger Very, a move aimed at enabling customers to shop its entire fashion range in one place. Shop Direct launched Very Exclusive in 2015, with the aim of democratising luxury fashion by combining premium brands with its unique ways for customers to spread the cost.

Very Exclusive stocks 90 high end fashion brands and, since launch, has driven year-on-year growth in sales, margin and profitability. Merging the premium proposition to the much larger Very site will make brands more readily accessible to its 2.6 million-strong customer base.

Shop Direct therefore plans to transition Very Exclusive into Very during autumn winter 2018, with Very to take over as the home of the group’s premium brand proposition in time for spring summer 2019.

Sam Perkins, group product director at Shop Direct, said: “Very Exclusive has played an important role for Shop Direct in broadening the range of premium fashion brands we’re able to offer our customers. At the same time, Very has continued to grow strongly thanks to its compelling proposition and clear customer appeal. Now is therefore the right time to consolidate our fashion proposition by bringing together our premium brand relationships with the scale, power and customer base of Very.”

“This will allow us to sharpen our focus on our core customer and our core business, and to channel our investment more effectively. We see huge potential benefits from this move for our customers, our business and the brands themselves. We look forward to enabling our customers to shop all the fashion brands they love in one place, and to continuing to offer them affordable ways to buy into luxury through Very,” Perkins added. (SV)

Fibre2Fashion News Desk – India


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