Home / Knowledge / News / Fashion / Shop TK first to use Polygiene´s odour-control in denim
Shop TK first to use Polygiene´s odour-control in denim
08
Mar '18
Courtesy: Polygiene
Courtesy: Polygiene
The Shop TK, run by Style Force, a group company of World Co. Ltd, a Japanese apparel company, has become the first brand in the world to integrate Polygiene´s odour-control in denim. The decision to integrate Polygiene’s odor-control in more product segments, such as denim, is based on increasing demand of Polygiene-treated garments in the recent years.

During the summer season 2018, the number of The Shop TK items containing Polygiene has more than doubled from last year. Polygiene-treated stink-free denim jeans that stays fresh longer and need less laundering, will be launched in the 2018 spring and summer collection in Japan.

"We are confident that we provide an item which meets our customers’ needs. These items have paper labels (hangtags) with Polygiene´s logo and its message 'Wear More. Wash Less', the brand manager of The Shop TK said.

“The Shop TK has more than doubled the sales of products treated with Polygiene’s Stays Fresh Technology, and therefore we have great expectations on the launch of jeans treated with polygiene. Jeans is a typical garment that can be spared from the wear and tear of too many washes. The global market for jeans represents a huge opportunity for Polygiene", said Ulrika Björk, CEO at Polygiene.

Polygiene is an integral part of the World Group family of brands like Untitled, Indivi, Hushhush, Grove, Takeo Kikuchi. The Shop TK has sold Polygiene treated apparel since 2016 and has substantially increased both volume and the line-up of Polygiene items for this season. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search