Simone Perele celebrates 70 years of luxury lingerie

24 Feb '18

1 min read

Courtesy: Simone Perele

Celebrating 70 years of offering luxury lingerie, iconic French lingerie brand Simone Pérèle is set to launch an exclusive 1948 range this autumn. Available in over 120 independent and department stores throughout the UK and Ireland, the Simone Pérèle brand will recreate traditional classic styles inspired from the late Simone Perele, founder.

"The limited edition 1948 collection will offer luxurious lingerie styles of the era. From beautiful satin corsets with elegant top-stitched branding along the neckline to stunning edgy bustier that accentuates women curves. These styles are easily paired with boyfriend jeans and a chic kimono for a stylish day-to-night look," Simone Pérèle said in a press release.

For the last 70 years, Simone Pérèle has been at the forefront of innovative lingerie design, creating handmade products in an industrial world. In the 1950’s the classic figure was redefined and lingerie became ultra-feminine and, taking their inspiration from Bridgette Bardot, Simone Pérèle pioneered the Soleil bra which gave women the perfect pointed bust, which became an instant success. (RR)

Fibre2Fashion News Desk – India

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