Home / Knowledge / News / Fashion / Status Quo to expand with 18 stores by 2020-21

Status Quo to expand with 18 stores by 2020-21

18
May '19
Pic: Status Quo
Pic: Status Quo
With a vision to create a whole new range across all categories in casual clothing for youngsters, menswear brand Status Quo will open 18 stores in Delhi, NCR & Punjab region for by 2020-21. Further, the management has cohesively strategised to enter the EBO vertical this financial year starting with 8 store launches in the Punjab region.

With large scale expansion plans, the brand has appointed Kunal Mehta as senior VP-Business Development and Marketing. Mehta’s last role was at Being Human Clothing as vice president, Business Development and Marketing. He has been instrumental in leading the growth and building the brand there. As senior VP, Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo.

"We at Status Quo have grown exponentially since its inception. The brand has scaled up from 35,000 units in 2004 to 3.5million units in 2018. We will reach 5 million units by the end of this year and it seems the right time to scale it up to the next level. Kunal with his great understanding of the retail industry and a proven record of brand building is the perfect fit to lead our retail store expansion & spearhead the brand building," Bobby Arora, Director, Status Quo said.

"My new role at Status Quo is thrilling as I am ready with newer thoughts for the expansion at Status Quo. The brand has an inspiring evolution and becoming the part of its future endeavours is a great opportunity,” Mehta said. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

World Bank offers Sh1.2b to boost Kenya's cotton sector

Textiles | On 26th May 2019

World Bank offers Sh1.2b to boost Kenya's cotton sector

Kenya's Kisumu National Polytechnic has received Sh1.2 billion...

Textile industry park in Mandalay with JICA assistance

Textiles | On 26th May 2019

Textile industry park in Mandalay with JICA assistance

A textile industry park will be set up in Mandalay city with...

Pic: European Commission

Apparel/Garments | On 26th May 2019

Manifesto for circularity in global fashion launched

Realising the limitations of the linear model in fashion, five...

Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search