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Stella McCartney introduces sustainable fur-free fur

13
Oct '19
Pic: Stella McCartney
Pic: Stella McCartney
Stella McCartney has become the first fashion designer to introduce sustainable Koba Fur-Free Fur – the world’s first faux-fur made using plant-based ingredients. This provides customers with an ethical option that is also better for the planet. The fur by Ecopel is made with recycled polyester and up to 100 per cent DuPont Sorona plant-based fibres.

Koba faux fur by Ecopel is made with recycled polyester and up to 100 percent DuPont Sorona® plant-based fibres, creating the first commercially available faux furs using bio-based ingredients. The new Koba Fur-Free Fur can be recycled at the end of its long life, helping to keep ensure it never ends up as waste and closes the fashion loop. It’s 37 per cent plant-based Sorona material means that it consumes up to 30 per cent less energy and produces up to 63 per cent less greenhouse gas than conventional synthetics.

Stella McCartney comments, “I am incredibly excited about this new eco-friendly, bio- based Fur-Free Fur. It is another big step toward the future of fashion being sustainable and animal free.”
Created by Ecopel, Koba integrates up to 100 per cent DuPont Sorona polymer homofilament fibres to offer a soft, versatile, and long-lasting fur alternative, and the first commercially available faux fur using bio-based ingredients.

Renee Henze, global marketing director, DuPont Biomaterials comments, “Stella McCartney has led the industry that is now increasingly moving away from the use of animal-based furs, and this collaboration allows both her cruelty-free and sustainability values to go hand in hand. With Koba faux fur, we expect to see the use of bio-based materials gain even greater use and acceptance in the textile and fashion industry.”

Christopher Sarfati, CEO of Ecopel, says, “We’ve been working with Stella McCartney for several years and we have clearly been positively influenced by her values. Not only are we proud to offer animal-friendly alternatives to fur but are even more proud to take the road less travelled in designing new ways to create faux fur. From recycled to bio- based, we are supporting a transition toward more sustainable materials.

Fibre2Fashion News Desk (SV)


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