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Suntchi, CFDA partner to give US designers access to China
24
Feb '17
Suntchi (Shanghai) Brand & Technology Co Ltd, a full-service management company focused on the fashion and entertainment industry, has entered into an exclusive 5-year strategic partnership with the Council of Fashion Designers of America (CFDA). This partnership establishes gateway to China for American designers through Suntchi's branding platform.

With offices in Shanghai, Tokyo and New York, Suntchi designs custom-made solutions for leading international fashion brands and China's largest local fashion groups. The partnership creates the first gateway connecting China's premier business network and marketing giant's branding platform with US based fashion brands and designers.

"By connecting two powerhouse continents, with fashion brand management, this strategic partnership marks the beginning of a new era for American fashion companies desiring to expand into China and vice versa,” says Paul Fang, founder & CEO of Suntchi.

"We take great pride in branding and marketing new and established designers, identifying cultural trends and increasing market share… Thousands of fashion and lifestyle companies can now connect to create new consumer scenarios and consumption patterns, combining entertainment, art, and fashion to prompt China's consumer adoption," Fang adds.

"Partnering with Suntchi aligns with our mission to strengthen the impact of American fashion in the global economy," says Steven Kolb, president & CEO of the CFDA. "Suntchi is well established and uniquely positioned to offer tremendous opportunity and exposure for our members to their extensive network of business partners in China."

Through the partnership, CFDA's 500-plus members will now have unrestricted access to the Chinese market. The members include well-known designer names like Ralph Lauren, Donna Karan, Michael Kors, Marc Jacobs, Rachel Zoe, Yeohlee Teng, Gerard Yosca, Mimi So, and Shayne Oliver. (RKS)

Fibre2Fashion News Desk – China


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